Consumer’s journey: Different people require different  processes and timeframes – here is a basic consumer approach   8 Awareness Counseling Treatment Rehabilitation MHC Consumer Activities Promote • 5‐piece campaign – Initial acquisition mailer (all  messages), plus 4 individual  key message mailers • Simple, free, convenient online assessment.  (10‐ word test video) Promote • Free lunch/dinner seminars • Complimentary electroacoustic hearing aid analysis • Complimentary video otoscope • Other valued offers/services Promote: Financial incentives • 36‐months free financing • Buy one get one 50% off • $500 off any purchase • No payment for 90‐days • 90‐day money back guarantee • Extended 3‐year warranty Promote • Free adjustments for life • 50% off repairs • 30% off upgrades