Key observation #4 – My Hearing Centers locations and states  with high concentrations of hearing loss consumers With the exception of California, My  Hearing Centers are not located in any  Top 10 “hearing loss states” 6 Illinois 1.1MM Florida 2.2MM Texas 2.5MM California  3.8MM Georgia 945K North Carolina 1.0MM Arizona (5) Arkansas (1) SoCal (5) Idaho ( 3) Nevada (4) Oregon (5) Utah (11) Washington (1) Wyoming (2) Ohio 1.4MM Michigan 1.2MM Pennsylvania 1.6MM New York 1.8MM State Size of Hearing Loss  Population Est. State  Population (000) Hearing Loss Incidence (%) California 3,868 36,757 10.5 Texas 2,525 24,327 10.4% Florida 2,273 18,328 12.4 New York 1,849 19,490 9.5 Pennsylvania 1,601 12,448 12.9 Ohio 1,450 11,486 12.6 Michigan 1,249 10,003 12.5 Illinois 1,173 12,902 9.1 North Carolina 1,051 9,222 11.4 Georgia 945 9,686 9.8 Source: My Hearing Centers website; Better Hearing Institute, “MarkeTrak VIII: 25‐Year Trends in the Hearing Health Market”, Oct. 2009 My Hearing Centers Locations: Top Hearing Loss States: