Key observation #3 – Top 10 boomer DMAs vs MHC locations  5 Top 10 Boomer DMAs  DMA Number of Baby  Boomers % of DMA Adults Index (US = 100) Washington 1,758,300 36.0% 104 Boston 1,800,100 36.0% 104 Philadelphia 2,179,100 35.4% 102 S.F.‐Oakland‐San Jose 1,916,700 35.4% 102 New York 5,676,000 35.1% 102 Chicago 2,504,600 34.4% 99 Atlanta 1,670,600 34.4% 99 Houston 1,571,100 34.0% 98 Dallas‐Fort Worth 1,760,800 33.4% 97 Los Angeles 4,409,900 32.7% 95 DMA Number of Baby  Boomers % of DMA Adults Index (US = 100) Washington 866,900 17.7% 214 S.F.‐Oakland‐San Jose 861,600 15.9% 192 Boston 705,200 14.1% 170 New York 2,140,000 13.2% 159 Philadelphia 708,700 11.5% 139 Houston 484,800 10.5% 126 Los Angeles 1,365,200 10.1% 122 Atlanta 482,600 9.9% 119 Chicago 719,400 9.9% 119 Dallas‐Fort Worth 509,300 9.7% 116 Affluent Boomer DMAs ($100,000+) Source: Scarborough, 2012, Release 1 S.F.‐Oakland‐San Jose Chicago Atlanta Los Angeles Houston Philadelphia New York Boston Washington Dallas‐Fort Worth My Hearing Center Locations: Affluent Boomer DMAs: