7 OVERVIEW/BACKGROUND (cont.) General description of the firm, including structure (I.e., individual, partnership, corporation, joint venture) Creative The creative department is responsible for the creation and execution of all advertising materials. The creative specialists are known as art directors and copywriters. They’re the ones who conceive the overall theme for the advertising and other communications, design, layouts, and craft all of the written content. ETA’s talented creative staff has significant education and experience in all aspects of creative development, including branding, print development, direct mail, collateral, out-of-home, television and radio production, front and back-end website development, website management and maintenance, graphic design services, affinity group marketing, media planning, database marketing and event planning. A contributing factor in ETA’s ability to craft memorable advertising that delivers measurable results is the agency’s award-winning senior creative team. Bob Satmary, Senior Copywriter, has more than 20 years’ experience in building brands for a wide variety of public and private sector clients. His copywriting work has garnered awards at the New York Festivals, OBIE, Sunny Radio and The Nationals. Collaborating on projects with Bob is Paul Christensen, Senior Art Director. Paul brings to his role at ETA more than 25 years' of art direction experience on national brands. Paul’s extensive conceptual and graphic design talent has been recognized by numerous local and national award shows. His work has won Gold and Silver National ADDYs, an Orange County ADDY Best of Show, as well as a prestigious Kelly Finalist award. Sponsored by the Magazine Publishers of America (MPA), the Kelly Awards are bestowed annually to agency creative teams and advertising clients whose magazine campaigns demonstrates both creative excellence and campaign results. OBIE National ADDY New York Festivals International Radio Awards