56 ESTIMATED FEES Please describe and estimate monthly fees associated with the ongoing maintenance of this account – account management, creative development, media planning and buying, administrative activities, etc. Based on the Port’s objectives and a stated annual budget of $915,000, we estimate our monthly fees for Budget Scenario #1 to be $51,177 to cover our labor costs for on-going account management, account planning, strategy, creative development, production, traffic, media planning, media buying, and post-buy analyses. For Budget Scenario #2, our monthly fees for basic services would be $29,833. These fees are calculated as follows: Budget Scenario 1: Task-based method Item Description Budget Expense Remaining Budget Total Annual Budget $915,000 Agency Labor for Basic Services, Annual $614,120 300,880 Est. Media Costs $200,880 100,000 Est. Production Costs $100,000 0 EST. BALANCE: 0 Budget Scenario 2: Percentage-based method Item Description Budget Expenses Remaining Balance Total Annual Budget $915,000 Est. Agency Labor for Basic Services, Annual $358,000 (39%) 557,000 Est. Media Costs $457,000 (50%) 100,000 Est. Production Costs $100,000 (11%) 0 EST. BALANCE: 0