35 EXPERIENCE/EXPERTISE (cont.) Experience implementing brand strategies (developing and managing advertising and marketing campaigns in a seaport environment will be considered favorably) ETA Advertising, as a business entity, has more than five years experience creating, implementing, measuring and refining brand strategies and marketing communication campaigns for a diverse roster of clients. Additionally, the senior team members earmarked to work on your account each have more than 20 years' of brand, marketing and advertising experience gained from working with some of the most prestigious, competitive and demanding companies in the U.S. We are absolutely confident our experience in creating and implementing brand strategies as well as developing and managing advertising and marketing campaigns makes us uniquely qualified to serve the Port of Long Beach. This experience is exemplified by the case studies noted earlier on pages 24 – 33 and biographies on pages 13 – 20.