6 OVERVIEW/BACKGROUND General description of the firm, including structure (I.e., individual, partnership, corporation, joint venture)     ETA Advertising is a Long Beach-based, full-service advertising and marketing firm. The agency is a woman-owned, certified small business serving the advertising and marketing needs of public and private sector organizations. The company was incorporated in California in August, 2005. ETA Advertising’s business affiliations and memberships include:   This is no kid-sized operation. The Port of Long Beach moved 6.3 million TEUs in 2010 (everything from rubber duckies and electronics to petroleum coke). That’s a 23.6% bump from the previous year – reportedly the largest single increase of any U.S. seaport.  American Marketing Association  Long Beach Police Foundation  American Association of Ad Agencies  Long Beach Women’s Business Council  California Building Association  Long Beach Memorial – Partnership in Excellence  Century Club  Rotary Club of Long Beach  Direct Marketing Association  Sales & Marketing Council of Southern California  L.A. County Small Business Enterprise  Women’s Business Enterprise  Long Beach International Business Council  Women’s President’s Organization  Long Beach Police Officers Association