55 SAMPLE PRODUCTION ESTIMATES Provide a cost estimate for designing, sizing and placing a 1-page print ad and 1-online ad Sample Quote #1: 1-Page Print Ad2 Service/Task Description Hourly Rate $ Est. Hours Est. Total Cost $ Concept 150 12 1,800 Layout/Design 150 12 1,800 Art Direction 150 8 1,200 Copywriting 150 8 1,200 Sizing for 3 publications (3 different sizes) 85 3 255 Media placement (1 hour per ad x 3 ads) 110 3 330 EST. TOTALS: 46 $6,585 Sample Quote #2: One online banner ad Service/Task Description Hourly Rate $ Est. Hours Est. Total Cost $ Concept 150 12 1,800 Layout/Design 150 12 1,800 Art Direction 150 6 900 Copywriting 150 6 900 Sizing for 3 sites (3 different sizes) 85 3 255 Media placement (1 hour per ad x 3 ads) 110 3 330 EST. TOTALS: 46 $5,985 2 Includes two rounds of revisions; original or stock photography/illustrations, not included.