R R 22 Architects’ EIFS/Stucco “brands specified/used most” past three years . . . top three brands Dryvit dominated all brands for all three years Sto made significant headway in 2013 Parex/LaHabra captured 3 percent of mentions in 2011 Parex/LaHabra had insufficient mentions to rank among top three brands in 2012 or 2013 22 Source: Architect & Builder magazines’ 2013 Brand Use Study N=225 Registered Architects 0% 5% 10% 15% 20% 25% B A S F D r y v i t F i n e s t o n e O m e g a P a r e x / L a H a b r a S e n e r g y S t o 2011 2012 2013 Brands Specified/Used Most