R R Architects’ EIFS/Stucco “brand usage” in the past three years . . . top three brands Dryvit used most often BASF and Omega least often Parex/LaHabra was used by 4 percent of architects surveyed in 2012, and tied with . . . • Finestone (4%) • Senergy (4%) Parex/LaHabra did not have sufficient mentions to be in the top three 2011 or 2013 surveys 21 21 Source: Architect & Builder magazines’ 2013 Brand Use Study N=225 Registered Architects 0% 10% 20% 30% 40% 50% B A S F D r y v i t F i n e s t o n e O m e g a P a r e x / L a H a b r a S e n e r g y S t o 2011 2012 2013 Brand Usage