R R 10 1. It’s product‐centric – not brand‐centric 2. It’s a “generic, parity claim” – any competitor can make it 3. It’s not unique or differentiating 4. It’s not ownable or defensible 5. In fact, we understand competitors are adopting this direction 6. Why are we promoting generic, parity product attributes? 7. Instead, promote what’s unique and differentiating What about Parex USA? What’s wrong with a strategy promoting the product attributes, “Any shape. Any color. Any texture.” 10