In good company.
Below is a sampling of consumer and b2b brand experience including public and private companies across a variety of industries.
Each brand faced its own unique set of challenges, market conditions, and budget constraints, but the mission was virtually the same:
overcome their marketing challenges by generating demand, driving sales, and building brand value.
Contact Bill to discuss your brand’s challenges and building your business. You’ll be in good company.
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Auto Club of SoCal
PRODUCTS: Emergency roadside services, travel, insurance – auto, home, life, renter’s, boat, motorcycle, RV.
MARKETED TO: Southern California drivers 18+.
MARKETED TO: Southern California drivers 18+.
Avery Dennison
PRODUCTS: Labels and mailing software.
MARKETED TO: Office products retailers, dealers and resellers.
MARKETED TO: Office products retailers, dealers and resellers.
California Association of Realtors
SERVICES: Association marketing and lobbying.
MARKETED TO: California real estate agents and broker members.
MARKETED TO: California real estate agents and broker members.
ComputerAutomation
PRODUCTS: Naked minicomputers, Marathon in-circuit testers, SyFa distributed data processing systems.
MARKETED TO: OEMs.
MARKETED TO: OEMs.
Cresenda Wireless
PRODUCTS: Wireless real estate listing service.
MARKETED TO: Real estate companies, agents and brokers nationwide.
MARKETED TO: Real estate companies, agents and brokers nationwide.
Datagraphix
PRODUCTS: Commercial laser printers, Computer Output Microfilm equipment.
MARKETED TO: Banks, insurance; local, state, federal government.
MARKETED TO: Banks, insurance; local, state, federal government.
Dial
PRODUCTS: Hair, skin and bath products.
MARKETED TO: F18–34 through mass merchandisers, drug and grocery stores.
MARKETED TO: F18–34 through mass merchandisers, drug and grocery stores.
Freeman Cosmetics
PRODUCTS: Botanical hair, skin and bath products.
MARKETED TO: F18–24 through mass merchandisers, drug and grocery stores.
MARKETED TO: F18–24 through mass merchandisers, drug and grocery stores.
Honeywell
PRODUCTS: Semiconductors: memories, microprocessors and custom circuits.
MARKETED TO: OEMs.
MARKETED TO: OEMs.
Hong Kong Tourism
PRODUCTS: Destination travel.
MARKETED TO: M/F Adults residing in U.S. gateway cities.
MARKETED TO: M/F Adults residing in U.S. gateway cities.
Intel
PRODUCTS: Microcontrollers.
MARKETED TO: OEMs, computer integrators, dealers and resellers.
MARKETED TO: OEMs, computer integrators, dealers and resellers.
InterValley Health Plan
PRODUCTS: Regional not-for-profit medical health plans.
MARKETED TO: Seniors in the Inland Empire.
MARKETED TO: Seniors in the Inland Empire.
Isuzu Diesel Engines
PRODUCTS: Commercial diesel engines (14hp–549hp).
MARKETED TO: OEMs and SMBs in a variety of vertical markets.
MARKETED TO: OEMs and SMBs in a variety of vertical markets.
Isuzu Trucks
PRODUCTS: Commercial trucks (classes 3-7).
MARKETED TO: SMBs in a variety of vertical markets.
MARKETED TO: SMBs in a variety of vertical markets.
Logicon
PRODUCTS: C3I systems, training & simulation software.
MARKETED TO: DOD and other U.S. agencies.
MARKETED TO: DOD and other U.S. agencies.
Memorex
PRODUCTS: Disc, tape and thin-film storage.
MARKETED TO: Corporate America.
MARKETED TO: Corporate America.
Long John Silver's
PRODUCTS: Quick service restaurants specializing in seafood.
MARKETED TO: M/F 18–34.
MARKETED TO: M/F 18–34.
Nature's Accents
PRODUCTS: Hair, skin and bath products.
MARKETED TO: F18–24 through mass merchandisers, drug and grocery stores.
MARKETED TO: F18–24 through mass merchandisers, drug and grocery stores.
Parex
PRODUCTS: Exterior Insulation and Finish Systems (EIFS) and stucco.
Marketed to: Architects, builders, contractors.
Marketed to: Architects, builders, contractors.
Printronix
PRODUCTS: Commercial dot matrix and band printers.
MARKETED TO: Corporate America and government agencies.
MARKETED TO: Corporate America and government agencies.
quidnunc
SERVICES: Website and e-commerce strategists.
MARKETED TO: SMBs where e-commerce is part of their business model.
MARKETED TO: SMBs where e-commerce is part of their business model.
Rockwell
PRODUCTS: Controllers and semiconductors.
MARKETED TO: OEMs and I.T. management at Corporate America.
MARKETED TO: OEMs and I.T. management at Corporate America.
Samsung
PRODUCTS: Disc drives, laser printers, monitors, semiconductors.
MARKETED TO: Corporate America, SMBs, computer dealers and resellers.
MARKETED TO: Corporate America, SMBs, computer dealers and resellers.
Siemens
PRODUCTS: Photovoltaic power cells.
MARKETED TO: U.S. and foreign governments, dealers and resellers.
MARKETED TO: U.S. and foreign governments, dealers and resellers.
Spec Seals
PRODUCTS: Custom and standard compound O-rings.
MARKETED TO: OEMs and distributors.
MARKETED TO: OEMs and distributors.
Syntégra
PRODUCTS: Commercial integrated fire door assemblies.
MARKETED TO: Architects, builders, contractors.
MARKETED TO: Architects, builders, contractors.
Systech
Network conversion gateways, servers and switch products for IP communications.
MARKTED TO: OEMs, Corporate America.
MARKTED TO: OEMs, Corporate America.
Tandem
PRODUCTS: Fault-tolerant mainframes, minicomputers and software.
MARKETED TO: Corporate America and government agencies.
MARKETED TO: Corporate America and government agencies.
Tekelec
PRODUCTS: Network signaling, policy control and subscriber data management solutions for fixed, mobile, and packet networks.
MARKETED TO: Service providers.
MARKETED TO: Service providers.
Toshiba America
PRODUCTS: Laptops, copiers, disc drives, semiconductors.
MARKETED TO: Corporate America, SMBs, office products dealers and computer resellers.
MARKETED TO: Corporate America, SMBs, office products dealers and computer resellers.
Unisys
PRODUCTS: Network attached storage systems.
MARKETED TO: Corporate America, enterprise storage dealers and resellers.
MARKETED TO: Corporate America, enterprise storage dealers and resellers.
United Technologies
PRODUCTS: Solid propellant rocket motors.
MARKETED TO: DOD, NASA.
MARKETED TO: DOD, NASA.
Washington Mutual
PRODUCTS: Adjustable rate loans, CDs, home equity loans, jumbos, lines of credit, refis.
MARKETED TO: Adults in markets allowing interstate banking.
MARKETED TO: Adults in markets allowing interstate banking.
Western Digital
PRODUCTS: Disc drives, enterprise storage systems.
MARKETED TO: Corporate America, computer dealers and resellers.
MARKETED TO: Corporate America, computer dealers and resellers.
Wyle
PRODUCTS: Semiconductor specialty distributor and ASICs programming.
MARKETED TO: OEMs.
MARKETED TO: OEMs.
Xerox
PRODUCTS: JIT and CIM software.
MARKETED TO: U.S. and international manufacturing companies.
MARKETED TO: U.S. and international manufacturing companies.