Bill is a marketing, business development and market research professional. He provides these services to marketers and agencies big and small, and, occasionally, startups.
His career includes several years’ VP account management, business development and market research at world-class agencies: Bozell Worldwide, CCL/Saatchi & Saatchi, Foote Cone & Belding Worldwide, NW Ayer and Poppe Tyson.
Key skills include account planning, advertising and marketing strategies and tactics, branding and positioning, channel programs, competitive SWOT analysis, key messaging, market research, project and team management, and RFP/RFQ response writing.
Bill’s business development success includes helping agency teams identify, pitch and win 25+ new accounts valued at over $91MM and counting – not including organic growth.
New business strengths include pitch creation, prospect relationship building, RFP/RFQ response writing, strategies, tactics and target market research.
Category experience includes architectural and building products, automotive, consumer electronics, financial services, high-technology, healthcare, insurance, office products, packaged goods, professional services, QSR, real estate and travel.
He has a Master’s in Mass Communication and Economics from ASU. Bachelor’s in Communication from FSU and is a Certified Business Communicator – accreditation comes from the Business/Professional Advertising Association.
For any marketing, advertising, business development or market research need, put Bill Barrick on your consideration list. You’ll be glad you did. +1.714.504.5214; E bbarrick@barrickworld.com